ageLOC represents Nu Skin’s most comprehensive anti-aging opportunity and product offering to date. With products that target aging at its source, ageLOC now spans both skin care and nutritional supplementation. We believe our unique approach to anti-aging gives Nu Skin a competitive advantage over other companies and places us at the forefront of the anti-aging industry.
Over
the past 26 years, Nu Skin has demonstrated a difference by improving
lives around the world. With the introduction of ageLOC, we maintain
this focus as we change the way people look at aging. ageLOC represents
the creation of an entirely new anti-aging paradigm — a new and powerful
way to fight the effects of the aging process by targeting the sources
of aging. At Nu Skin, our objective is to deliver benefits both in the
way we look and the way we feel — anti-aging on the outside and on the
inside.
The ageLOC Opportunity
ageLOC
takes the science of anti-aging to a completely new level by studying
the genetic origins of how and why we age. For its foundation, ageLOC
science draws on gene expression science, which allows us to focus on a
fundamental source of aging by showing us how the expression of our
genes changes with age. We've applied this science to the development of
anti-aging products in order to address not just the signs and symptoms
of aging, but the actual sources of aging. We began by studying
internal sources of aging that contribute to an aging appearance. Now
we're taking the science of ageLOC further to study the effects of aging
at the cellular level to understand how to develop superior dietary
supplement products.
ageLOC Products
Our
first global product offering under the ageLOC brand, the ageLOC skin
care products, launched at Nu Skin’s global convention in October 2009.
In the fall of 2010, we will launch our first ageLOC nutrition product
in some of our markets, with a global nutritional product offering
slated for global convention in October 2011.
The ageLOC Opportunity
By 2030 the number of people worldwide over the age of 60 is expected to reach more than one billion. By 2015, the anti-aging industry is expected to grow 76 percent in the United States, 73 percent in Japan, and 82 percent in the Asia-Pacific region.
By 2030 the number of people worldwide over the age of 60 is expected to reach more than one billion. By 2015, the anti-aging industry is expected to grow 76 percent in the United States, 73 percent in Japan, and 82 percent in the Asia-Pacific region.
The
rise of aging consumers in most developed markets presents a remarkable
marketing opportunity for those in the anti-aging industry. The world
is steadily growing older, and people want to enjoy those extra years by
living young. The demand for products that help to diminish or even
turn around the aging process is high. The potential for growth in the
anti-aging market is not only expected to skyrocket, it’s here for the
long term.
Building
on this global anti-aging megatrend, Nu Skin delivers ageLOC. ageLOC
serves as a powerful platform for Nu Skin distributors as they continue
to benefit from significant social and economic megatrends, including
the growing aging population. Additionally, the economic environment
bodes well for Nu Skin’s direct selling business model as Nu Skin offers
an attractive option for those who need to supplement or replace their
income in today’s harsh economy.
“Nu
Skin continues to stay relevant by marketing innovative and
scientifically validated products, as well as by paying the highest
percentage of revenue in distributor commissions of all direct selling
companies listed on the New York Stock Exchange," said Dan Chard,
president of global sales and operations at Nu Skin. "That is especially
meaningful considering the fact that 2008 was the largest revenue year
in Nu Skin’s 25-year history with $1.25 billion in sales."
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